Privacy Policy

1. Information We Collect

We may collect personal information that you provide directly, information collected automatically when you use our website, and information from third parties where permitted by law.

1.1 Information You Provide to Us

When you contact us, request a quotation, ask for samples, subscribe to updates, or submit a form, we may collect:

  • Name
  • Company name
  • Job title
  • Email address
  • Phone number
  • Country or region
  • Mailing address
  • Business address
  • Inquiry details
  • Product preferences
  • Customization requirements
  • Communication records
  • Any other information you choose to provide

1.2 Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Language preference
  • Referring website
  • Pages viewed
  • Time spent on pages
  • Clickstream data
  • Cookie identifiers
  • Approximate location derived from IP address
  • Website interaction data

1.3 Cookies and Similar Technologies

We use cookies and similar technologies to help operate the website, remember preferences, analyze traffic, and improve user experience. Cookies may include:

  • Essential cookies
  • Functional cookies
  • Analytics cookies
  • Performance cookies
  • Advertising or remarketing cookies, where enabled

You may disable cookies through your browser settings. However, some parts of the website may not function properly if cookies are disabled.

2. How We Use Personal Information

We use personal information for the following purposes:

  • To respond to your inquiries and business requests
  • To provide quotations, product details, and customization support
  • To communicate with you about our products and services
  • To improve our website, products, and customer service
  • To analyze website usage and performance
  • To personalize content and improve user experience
  • To send business updates, product introductions, and promotional communications where permitted by law and, if required, with your consent
  • To maintain security, prevent fraud, and protect our website and systems
  • To comply with legal, tax, accounting, and regulatory obligations
  • To establish, exercise, or defend legal claims
  • To manage internal business operations

3. Legal Basis for Processing Under GDPR

If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction with similar legal requirements, we process your personal information only when we have a lawful basis to do so. Depending on the context, our legal basis may include:

  • Your consent
    For example, when you voluntarily subscribe to receive marketing communications or accept certain cookies.
  • Performance of a contract or pre-contractual steps
    For example, responding to product inquiries, quotation requests, sample requests, and customization discussions.
  • Legitimate interests
    For example, improving our website, securing our systems, communicating with business contacts, and managing our business operations, provided these interests are not overridden by your rights and interests.
  • Compliance with legal obligations
    For example, when we must retain records for tax, accounting, export, or regulatory purposes.

4. How We Share Personal Information

We do not sell your personal information for money. We may share personal information only in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us with:

  • Website hosting
  • Email delivery
  • Analytics
  • IT and security services
  • Customer relationship management
  • Logistics or shipping support, if applicable
  • Translation or communication services
  • Business operations and administrative support

These service providers may only use your information to perform services for us and must protect it appropriately.

4.2 Business Partners and Affiliates

We may share information with affiliated entities or business partners when necessary to support our operations, respond to your requests, or provide services you have asked for.

4.3 Legal Compliance and Protection

We may disclose personal information when we believe disclosure is necessary to:

  • Comply with applicable law, regulation, subpoena, or legal process
  • Respond to lawful requests from public authorities
  • Enforce our terms and policies
  • Protect our rights, privacy, safety, property, or those of others
  • Investigate fraud, security incidents, or misuse of the website

4.4 Business Transfers

If we are involved in a merger, acquisition, restructuring, reorganization, sale of assets, or similar corporate transaction, personal information may be transferred as part of that transaction, subject to applicable law.

5. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may depend on:

  • The nature of the information
  • The purpose for which it was collected
  • Legal, tax, accounting, or regulatory requirements
  • The need to resolve disputes or enforce agreements

When personal information is no longer required, we will delete, anonymize, or securely dispose of it in accordance with our retention practices and applicable law.

6. Data Security

We use reasonable technical, administrative, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, loss, or destruction.

These measures may include:

  • SSL/TLS encryption
  • Access controls
  • Password protection
  • Internal authorization procedures
  • Secure hosting environments
  • Network security measures
  • Monitoring for suspicious activity
  • Confidentiality obligations for employees and service providers

No method of transmission over the Internet or electronic storage is completely secure. Although we strive to protect your information, we cannot guarantee absolute security.

You are responsible for keeping your own device, account credentials, and communications secure.

7. International Data Transfers

Because we operate globally, your personal information may be processed in countries or regions other than where you live, including China and other jurisdictions where our service providers or business partners operate.

Where required by law, we take appropriate measures to protect cross-border transfers of personal information, such as using contractual safeguards or other legally recognized transfer mechanisms.

8. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

8.1 GDPR Rights

If you are located in the EEA, the UK, or another region with similar privacy laws, you may have the right to:

  • Access your personal information
  • Correct inaccurate or incomplete personal information
  • Delete your personal information
  • Restrict or object to certain processing
  • Withdraw consent at any time, where processing is based on consent
  • Request data portability
  • Lodge a complaint with a supervisory authority

8.2 California Privacy Rights (CCPA / CPRA)

If you are a California resident, you may have the right to:

  • Know what personal information we collect, use, disclose, and share
  • Request access to specific pieces or categories of personal information
  • Request deletion of personal information, subject to legal exceptions
  • Request correction of inaccurate personal information
  • Opt out of the sale or sharing of personal information, if applicable
  • Limit the use and disclosure of sensitive personal information, where applicable
  • Not receive discriminatory treatment for exercising your privacy rights

We do not knowingly sell personal information for monetary value. If any online tracking technology is used in a manner that could be considered “sharing” under California law, you may have the right to opt out, as required by law.

8.3 Other U.S. State Privacy Rights

Residents of certain U.S. states may also have rights to:

  • Access personal information
  • Delete personal information
  • Correct personal information
  • Obtain a copy of personal information
  • Opt out of targeted advertising or certain profiling activities, where applicable
  • Opt out of the sale of personal information, where applicable

9. How to Exercise Your Rights

To exercise your privacy rights, or to ask questions about this Privacy Policy, please contact us using the details below.

We may need to verify your identity before responding to your request. If you submit a request through an authorized agent, we may require proof of authorization and additional verification where permitted by law.

We will respond to requests within the timeframe required by applicable law.

10. Marketing Communications

If you choose to receive business updates, product news, or promotional emails from us, you may unsubscribe at any time by using the unsubscribe link in the email or by contacting us directly.

Please note that even if you opt out of marketing messages, we may still send you non-marketing messages related to your inquiry, request, or ongoing business communication.

11. Cookies, Analytics, and Advertising

We may use third-party analytics services to understand how visitors use our website and to improve performance. These services may set cookies or use similar technologies.

Depending on your browser settings and local law, you may be able to:

  • Reject cookies
  • Delete existing cookies
  • Enable “Do Not Track” or Global Privacy Control signals
  • Manage advertising preferences through your browser or device settings

If you disable cookies, some website functions may not work correctly.

12. Children’s Privacy

Our website is intended for business and professional use and is not directed to children.

We do not knowingly collect personal information from children under the age of 16 without appropriate authorization where required by law. If we discover that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete it.

If you believe a child has provided personal information to us, please contact us immediately.

13. Third-Party Websites

Our website may contain links to third-party websites, social media platforms, or external services. We are not responsible for the privacy practices, content, or security of those third-party sites. We encourage you to review their privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make changes, we will update the “Last Updated” date at the top of this page.

If required by law, we will provide additional notice of material changes.

15. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or our handling of personal information, please contact us at:

Jingguoyuan
Email: [email protected]
Phone: +86 13700757210
Address: Zhaohuayuan, Jia County, Pingdingshan, Henan, China 467100